The World Wide Web has taken over every sector in our lives. Right from groceries to gadgets, pets to property and everything in between is covered by the sites which are available online. No wonder, e-commerce has also tapped into the real estate market. However, it is important to know whether this development is a good thing or no. In addition, in an era when finding an apartment in Lucknow, Kanpur, Moradabad and even the smallest of towns is becoming just a click easy, how far will the realtors go in protecting their interest if they see a threat in this very online world?
- Easy for property seekers. But what about the property dealers?
There can be no doubt about the fact that online property sites have made things really simple for those looking for renting homes or buying any kind of flats and apartments in any part of the country and even the world. As things become much more convenient for the property seekers, there is a parallel question about property dealers.
If we begin to analyse how these sites function, it would become apparent that the services of these sites are mostly free of cost or available at very nominal rates for those looking for real estate. However, those dealing in real estate have to pay a large subscription amount to continue advertising or listing their property on these sites.
- Clever advertising
Speaking of advertising, it is equally true that the amount of exposure that is provided by these sites is truly unmatched.
- International reach
Property dealers can establish an international reach through the medium of the internet. Advertising with property websites allows them to become prone to be discovered by the major target group.
- Expanded customer base
With an expanded reach comes and expanded customer base too. It is like that surprise bonus which fills the industry people with hope and excitement.
- Better demand analysis
Listing the properties on online sites makes it way easier to keep a tab on the rise or fall in demand for a particular property in terms of its location, value, age, maintenance and so on.
- Visible statistics
It is quite natural that when there is a better demand analysis there also is a better visibility of statistics. In other words, the dealers can easily figure out what categories of apartment in Lucknow and other areas are the most popular at a given point of time.